We advance and turbocharge strategic decision-making in the creative economy.
We are a growth strategy shop with a sensibility for artistic integrity, a firm grip on cultural nuance and top-tier growth mechanics.
We translate advanced growth mechanics for the only industry where „selling out“ is even a thing. We develop strategy that moves at market speed, push scale while safeguarding what made you matter, and drive governance that doesn’t flatten your edge. That’s what we obsess about. How judgment is informed, formed, evaluated, and enforced through an organization under extreme velocity with minimal noise and maximum return.
Concentrate. Commit. Compound. Basic logic. Unchanged since 1876. What changed is everything around it. What shifted generationally now shifts monthly. Markets move faster than the organizations built to navigate them. Power has decentralized into everybody’s palm and entire industries pivot while leadership teams are still in a meeting that could have been an email. The new competition? A 19-year-old with a ring light and better instincts than your entire marketing team.
Meanwhile, strategy is running on fax-machine infrastructure while ‚intelligence‘ is now about $20 a month. It’s no longer about who knows more. It’s about who sees first, decides faster, commits harder, and executes without narrative drift. Judgment with clarity, speed, and conviction when the fog is thick, the data is incomplete, and the window is closing. The creative economy lives this problem at maximum intensity. They manage in a permanent paradox: artistic integrity versus commercial mandate. Scale bleeding credibility and heat constantly evaporating because the walls are just so poorly insulated. That’s where we link in.
We solve custom growth challenges across three domains. Concentrating Power, Maximising Fit, Surviving Scale.
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Concentrate power. We isolate leverage and surface maximum brand levers, distilling the few aspects that disproportionately drive results.
Project Types:
Relevance and Performance Provocation
Value Proposition Refinement
Positioning and Repositioning
Brand Portfolio Optimisation
Maximise fit. We tune brands to real shifts in consumer and market across up- and down-stream decision-making to maximise relevance.
Project Types:
Relevance Analysis
Demand/Opportunity Spacing
Consumer and Cultural Studies
Brand and Activation/Creative Strategy
Survive scale. We align teams for strategic clarity to ensure maximum visibility of key decisions and direction.
Project Types:
Central Brand Governance
Capability Building and Leadership Training
Process Adoption, Playbooks and Toolkits
We also have a team for project realization and capital support.
Find out more under Kodex Capital.
Contemporary realities require cutting-edge tools designed for professionals who have 47 other things to do.
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Time moved on. Most advisory infrastructure didn’t. We develop experimental tools and research new formats for growth decision-makers.
We develop experimental tools and research new formats for growth decision-makers.
Think management tools with the rigor of legacy consultings best work and none of the PhD-dissertation interface. Some we build for specific clients. Others become platforms. All unlock growth and make you faster and sharper minus the cognitive tax of general LLM.
Relevance Score (Beta), Secure early access;
With our Relevance Score, we are building a system that assesses the degree to which an organization’s total market-facing outputs align with category reality and its underlying growth logic. We apply a Relevance Blueprint against which brand performance is evaluated. It examines emotional and functional demand-space alignment and produces a benchmarkable score for evaluation.
Funding Map (Beta), Secure early access;